Key Pointers Recruiters Look Out For:
- Ability to win clients with excellent creative pitches
- Experience in working with multiple vendors / teams to deliver 360 degree marketing campaigns
- Knowledge of online marketing tools and track record for optimising online campaigns based on data
Sample of a Marketing Resume in Hong Kong:
Here’s a sample resume we recently produced:
Ensure your header clearly states your Name, Email Address and Contact Number. There is no need to put your home address or identification number.
The executive summary gives a quick overview of your work history. Here, we want to communicate the candidate’s experience in IT project management and a brief line or 2 about large projects you’ve delivered.
Areas of Expertise
This section includes all the keywords resume scanning softwares often use. Its important to place key softwares/languages here relevant to the job ad you’re applying for. Scan the job application and parrot back the key phrases they’ve mentioned into your resume.
Some other common phrases to include are:
- Client Account Management
- ATL / BTL
- Online Communications
- CTR / CPM
- Campaign Optimisation
Always break your work experiences into 2 parts – your daily workscope and your achievements
For the daily workscope, include a high level summary. Workscopes which are implied can be omitted. Remember, you want to keep your resume short and sharp for the recruiter.
With the advent of online advertising and measurement software, there is plenty of emphasis these days on metrics from advertising campaigns. As such, do include as many details as possible on the success of your projects. One especially crucial area to talk about is your experience in optimising campaigns with the data that flows in.
Your achievements section is critical to differentiating your application from that of your peers. Include projects which you have led and their resulting tangible business benefits. These benefits can be in the form of:
- Viral nature of campaign (in # of shares)
- Revenue / Traffic gain to client
- Share of Voice garnered in media
- Campaign Clicks
- Local marketing awards
Always tie back your projects to business benefits. This is what the hiring manager and employer want to see. Ultimately, they want to know you can bring great value to their organisation.
Education & Misc Information
Be sure to include your professional memberships with you education.
Putting it all together
This is what the final resume product looks like.
Here are the major job sites to scour. You can filter the jobs here by level of experience.