How To Write A Great Linkedin Profile

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Linkedin has revolutionized the HR industry. It is now the go-to place when looking for quality candidates to fill an open position. Here are some tips on how you can maximise your presence on Linkedin.

Picture

A professionally taken picture is an absolute must for your linkedin profile. Do ensure you have a studio taken picture of yourself in business attire. This will help to communicate a level of professionalism.

Summary Section

Ensure your profile has a well written executive summary. This helps the reader gain a quick overview of your abilities without having to read through your entire profile.

Workscopes

Do not include a full breakdown of your workscopes. Instead, simply include high level summaries of it. Do focus on stating all your achievements. This will help to add substance to your profile and impress the reader.

A word of caution though, do not reveal confidential company figures such as revenues or profit margins on your online profile. That might get you in a lot of trouble with your boss!

Skills

This is the most important part of your profile. Be sure to list in as much detail as possible the key skills you posses in your toolbox. Once you’ve listed all your skills, your peers will be able endorse you for your abilities.

Headhunters often do a broad search for key skills such as M&A or P&L Responsibility. Filling these skills up in your Linkedin page will enable your profile to rise to the top of search rankings.

Education & Certifications

Do list them all here. Again, recruiters often use these sections in searches to find the right candidate.

Advise for Contact

Do include your email address in this section. It’ll make it easier for people to contact you instead of mailing you using linkedin’s messaging service.

Groups

We highly recommend users join groups relevant to their field of discipline. Not only are these groups a great way to network with your peers, but they’re often the hunting ground headhunters use in finding candidates.

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