2024 Salary Guide: Sales & Marketing

January 01, 2024

HK Salary Guide Industries 06

Want to advance your career in Sales & Marketing?

Here’s what you definitely need to know:

Top Areas in Demand for 2024 in Hong Kong

This year, these tech & transformation specialisations are in demand:

  • Digital marketing
  • Communications
  • E-commerce
  • Brand management

Hong Kong Average Salary: Sales & Marketing

This is the average salary in Hong Kong for Sales & Marketing jobs:

Financial Services

Job Title Average Annual Salary (HKD)
Head of Corporate Communications 1.5 – 2.5m
Head of Corporate Access 1.5 – 2.5m
Head of Events 1.5 – 2.5m
Head of Internal Communications 1.3 – 1.6m
Head of Marketing 1.5 – 2.5m
Media Relations Director 1.5 – 1.8m
Digital Director 1.5 – 2.2m
Corporate Communications Manager 750k – 1.1m
Digital Marketing Manager 1.0 – 1.5m
Events Manager 650k – 1.0m
Internal Communications Manager 700k – 1.0m
Marketing Communications Manager 650 – 950k
Marketing Manager 550 – 850k
Media Relations Manager 720k – 1.0m
Product Development Manager 800k – 1.3m
Media Relations Executive 425 – 525k

IT & T

Job Title Average Annual Salary (HKD)
General Manager 2.0 – 2.5m
Account Director 1.0 – 1.5m
Carrier Sales Director 1.0 – 1.5m
Marketing Director 1.2 – 1.8m
Sales Director 1.3 – 2.0m
Account Manager 750 – 900k
Alliances Manager 800k – 1.3m
Business Development Manager 750k – 1.4m
Channel Manager 700k – 1.3m
Digital Marketing Manager 550 – 750k
Marketing Manager 500 – 650k
Sales Manager 700k – 1.0m

Consumer Materials

Job Title Average Annual Salary (HKD)
Sales Director 1.2 – 2.0m
General Manager 1.5 – 2.5m
Brand Director 1.0 – 1.5m
Marketing Director 1.2 – 2.0m
Retail Operations Director 1.0 – 1.5m
Key Account Manager 500 – 800k
Area Sales Manager 800k – 1.3m
Brand Manager 550 – 800k
Marketing Manager 500 – 750k
Visual Merchandising Manager 500 – 650k
PR Manager 625 – 950k
Content Marketing Manager 500 – 650k
E-commerce Manager 625 – 850k

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Back to Ultimate Hong Kong Salary Guide

Source: Robert Walters

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