Sales Associate CV Sample


Here’s a sample resume we recently produced for a retail sales associate in Hong Kong.




Tel.: +852 XXXX XXXX | Email: | Nationality: Chinese


  • Retail sales professional with 4 years’ experience working across luxury ladies’ wear brands. Deep knowledge in fashion trends and products
  • Consistent track record of surpassing sales targets. Skilled in handling full spectrum of retail operations including inventory management, visual merchandising, and customer relations
  • Proactive team player with excellent and communication and interpersonal skills in servicing high-end clients

[This section gives a good helicopter view of the candidate. Quantifying the current role where possible also helps to give scale to the current responsibilities.]


Retail Sales Customer Service
Inventory Management Cashiering
Visual Merchandising Communications

[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section helps to pad the CV with key sales-related phrases necessary to get past those scanners.]


SALES ASSOCIATE                                                                       Jan 2015 – Present
BLUM & CO., Hong Kong
  • Manage all aspects of daily storefront operations and visual merchandising of leading women apparel in Hong Kong, including inventory control and cashier duties [This is a strong opening line as it clearly states the focus of responsibility.]
  • Oversee and conduct weekly stock take and inventory quality checks in ensuring timely, accurate reporting to management on stock levels. Manage and document all stock replenishment orders [Toss in some technical and sales-related jargon here.]
  • Deliver excellent service and establish strong rapport with customers. Understand customers’ preferences and offer ideal recommendations accordingly to gain repeat business [Speak about sales strategies to close sales with customers and help improve overall business.]

Significant Highlight

  • Achieved a 20% increase in repeat shoppers in 2014, which contributed to an overall annual revenue growth of 15% within the Hong Kong market [Cite metrics where you can to substantiate your achievements. Do, however, be aware of your company confidentiality clause.]
SALES ASSOCIATE                                                                    Mar 2013 – Dec 2014
  • Took charge of the upkeep and cleanliness of the retail shop in accordance to housekeeping standards. Managed store operations through meticulous planning of shifts and organisation of weekly meetings for sales updates [While staff training or planning rosters may not be directly part of retail sales, talking about your experience on these demonstrate management and organisational skills.]
  • Oversaw sales progress and stock take in store, including consolidating transactions, replenishing and ordering items when required
  • Maintained selling floor presentations and assisted in visual merchandising of shop display, updating it at the start of every season

Significant Highlight

  • Identified slow selling items and initiated action in restyling shop display, which resulted in a 10% increase in overall retail sales [Citing initiatives which have contributed to the company’s profits demonstrates your proactive personality, something employers view as an asset to have.]


  • Diploma in Retail Management, Hong Kong Polytechnic University | 2012


  • Technical Skills: Microsoft Office Suite
  • Languages: English, Cantonese and Mandarin
  • Availability: 1 month’s notice

References available upon request
[There’s no need to list your references; if HR is interested in you they will ask you for them.]

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When applying for a sales associate position, employers don’t just look at how good you are in achieving targets. There are demands to the retail industry, such as long working hours and customers’ requests that not everyone can meet.

It will also put you in an advantageous position if you are able to highlight skill sets potential companies are looking for in a sales associate. Employers are interested to see if you listen well to customers’ needs, if you are dependable and resourceful, and if you are able to deliver a great shopping experience that drives sales results.

On this post, I will share how you can put together a great sales associate resume that would give you an edge in landing your dream job.

Key Pointers Hiring Managers Look For in Sales Associate Resumes

  • Sales Knowledge and Experience: You’ll have a higher chance of getting considered if you have na actual experience in translating product knowledge into sales. If, however, you are a fresh graduate or an entry-level candidate for a sales position, make sure to include previous projects or roles that demonstrates your ability to successfully sell or pitch something (like an idea or a solution) to other people. Sales is not just about seling a product, but offering value to customers.
  • Customer Care: Make sure to highlight your ability to deliver a high level of customer satisfaction by mentioning positive results of your actions such as commendations, positive feedback, as well as awards.
  • Excellent Communication Skills: You can easily close a deal and generate sales if you can express yourself and communicate well to customers. Be sure to show this on your CV through past work experiences, related courses taken, and/or awards and recognitions received.

Additional Sales Associate Resume Writing Tips

  • Make sure to highlight on your CV how you were able to drive growth and increase sales by identifying strategies you implemented, quantifying your achievements where possible.
  • Showcase your leadership experience where possible. If you’ve had experience leading a team of junior sales associates, do mention that in more detail. This will give you an edge in applying for a senior sales associate or even managerial position.

Sales Associate Job Opportunities

  • Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
  • Alternatively, you can reach out to these headhunters in Hong Kong to learn about any vacancies they may be trying to fill out.

Job Hunting Tips from our Resident Headhunter

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