Marketing Manager CV Sample

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Most people think Marketers are salespeople.

But as a marketer, you know that you do more than just selling.

Marketers like yourself excel at combining data with narratives to promote products and services.

Alas, it’s not uncommon for marketers to struggle writing a convincing CV that markets themselves.

So, how do you write a CV that captures all about yourself?

Read on to find out!

 

This guide will show you:

 

Full Marketing Manager CV Sample

Here’s a sample CV we recently produced for a marketing manager in Hong Kong:

 

MARIE WATERS

MARKETING MANAGER

PERSONAL INFORMATION

Tel No.: +852 XXXX XXXX | Email: mwaters@email.com | Nationality: American


EXECUTIVE SUMMARY

  • Marketing Manager with 10 years of experience in delivering award-winning online and offline campaigns for bluechip companies such as P&G, Shell, Audi and Lenovo. [This opening line perfectly summarises the candidate’s professional role.]
  • Analytical mind with keen ability to analyse data to maximise marketing ROI. Deep experience in working with large datasets and macro consumer research data.  [Data is the new hot area in marketing.]
  • Experience in working in USA, Indonesia and Vietnam. Developed deep understanding of consumer nuances in each market.  [Show your breadth of experience.]
  • Key Achievements include:
    • Part of team which won Clio Print Award (2014) for launch of new Audi Sedan (A4) in Australia [Career achievements like these help to make your CV memorable.]
    • Nominated for best Mobile App (2015) at American Advertising Federation (ADDY) for digital application for US Air Force Recruitment

AREAS OF EXPERTISE

Strategic Planning
 ATL & BTL Communications
Market Research
 Online Advertising
Media Planning
 Creative Planning
Campaign Execution
 Team Leadership

[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section helps to pad the CV with key marketing phrases necessary to get past those scanners.]


PROFESSIONAL EXPERIENCE

SENIOR MARKETING MANAGER                                                                            2015 – Present
SingTel (Mobile Division), Hong Kong
  • Lead team of 6 to manage all aspects of online and offline marketing for SingTel. Create integrated campaigns to meet new subscriber targets whilst maintaining profitable user acquisition costs. [The opening line captures all the reader needs to know about this role.]
  • Manage projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule.
  • Handle all facets of developing ATL, BTL, digital vehicles, NPP, Online Banners, eDMS, and SEM. [These are the exact phrases used in the job advertisement we are applying for. The HR Executive reading your CV may not have a marketing background. Their understanding of the industry is limited. Ensure you use the language they’re familiar with, such as the phrases used in the job advertisement.]

Significant Highlights

  • Successfully captured 4,800 new mobile contract signups during 4 week integrated offline & online campaign. Worked with product teams to distill key new mobile contract benefits, built microsites and ran integrated campaigns across all channels (social, banners, eDM, print). Exceed KPIs by 18% whilst meeting all budget targets. Received commendation from senior management for excellent work. [Cite specific campaigns and metrics, if available, to substantiate your achievements. Do, however, be aware of your company confidentiality clause.]

EDUCATION & PROFESSIONAL QUALIFICATIONS

  • Bachelor of Arts in Communications and Business Administration, Northwestern University, USA | 2011

MISC. INFORMATION

  • Technical Skills: MS Office Suite
  • Languages: English, Cantonese
  • Availability: 1 month’s notice

References available upon request
[There’s no need to list your references; if HR is interested in you they will ask you for them.]

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What do you think of the CV above?

As recruiters ourselves, we LOVE seeing marketing manager resumes like this one. If we had a pool of 100 candidates applying for one marketing manager position, you can bet we’ll be calling this candidate in for an interview!

Why?

Because it’s great! It tells us all we need to know about the candidate – in just 2 pages.

But how exactly does the candidate portray herself so effectively in so little space?

Before we let you in on the secrets of this CV’s success, why not download this CV sample first? Use it as a guide when writing your own CV.

Get a headstart with our Free Downloadable CV Templates – so you can start writing your new CV now!

Ready? Let’s dive in!

 

Breaking Down the Marketing Manager CV Sample

Marketing Manager CV Executive Summary

An Executive Summary is the opening paragraph of your CV. As marketers, you can think of this as your elevator pitch.

In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first.

This means the Executive Summary is arguably the most important part in your CV. It should inform them all they need to know about you and your career.

Be sure to present your unique selling point and career narrative in your Executive Summary.

 

Of the two Marketing Manager CV Executive Summaries below, which one paints a clearer picture of the candidate?

WRONG

  • Accomplished Marketing Manager with 10 years of experience at various large bluechip companies, delivering marketing campaigns across multiple industries.
  • Experienced with large data sets, integrating data with storytelling to drive results and meet established KPIs.
  • Fun, outgoing personality, with a keen interest to nurture professional relationships across different departments.

 

RIGHT

  • Marketing Manager with 10 years of experience in delivering award-winning online and offline campaigns for bluechip companies such as P&G, Shell, Audi and Lenovo.
  • Analytical mind with keen ability to analyse data to maximise marketing ROI. Deep experience in working with large datasets and macro consumer research data.
  • Experience in working in USA, Indonesia and Vietnam. Developed deep understanding of consumer nuances in each market.
  • Key Achievements include:
    • Part of team which won Clio Print Award (2014) for launch of new Audi Sedan (A4) in Australia
    • Nominated for best Mobile App (2015) at American Advertising Federation (ADDY) for digital application for US Air Force Recruitment

 

The second Executive Summary, right? But what makes it better?

It demonstrates:

  • Candidate’s personal career narrative, from the prior companies she’s worked at, to the specific marketing domains she has experience in. In contrast, the first executive summary is bland and generic – what we call motherhood statements.
  • An understanding of what the recruiter is looking for. Every point answers the “So what?” question.
    • So what if the candidate has worked overseas? It means she is familiar with specific consumer nuances across regional and global consumer markets.
    • So what if she enjoys working with large datasets? This implies a capability to crunch data, maximise marketing ROI to boost results and ultimately drive sales.
  • Candidate’s Key Achievements. As marketers, think of Achievements as case studies showing the recruiter why you should hired. You don’t just talk the talk – you walk the walk. We’ll elaborate more on Achievements below.

 

Crafting an effective elevator pitch is not easy. Likewise, writing a succinct Executive Summary is equally challenging. Don’t fret – we’re here to help you! Just send us your CV for a free review – we’ll look through it and share our feedback – all at no cost!

 

Key Skills to include in a Marketing Manager CV

After captivating the recruiter with a strong Executive Summary, you want to show them specific skills you can bring to the table.

In this section, insert skills that you are proficient in. Be mindful to include exact keywords used in the job description. This increases the chances of getting your CV past ATS scanners (CV scanning software).

ResumeWriter Tip: Scan the job application and weave the exact key phrases used in the description, into your CV.

 

Examples of Marketing Manager CV Key Skills:

  • ATL/BTL Campaigns
  • Market Research
  • Strategic Planning
  • Client Account Management
  • CTR / CPM
  • Online Marketing Communications
  • Digital Media
  • Campaign Optimisation
  • Social Media Marketing
  • Analytics and Reporting
  • Search Engine Optimisation/Search Engine Marketing
  • Content Marketing

 

Achievements and Work Experiences in Marketing Manager CVs

Work Experiences

Break your work experiences into 2 parts – daily workscopes and achievements.

When writing daily workscopes, cluster them around responsibilities and high-level summaries. Omit implied workscopes to save space.

Keep your resume short and sharp!

 

Here’s a sample Work Experiences section in a Marketing Manager CV.

WRONG

  • Conduct online and offline marketing for SingTel.
  • Manage projects, work with internal and external stakeholders, manage campaign budgets and timeline.
  • Attended weekly meetings with core team, and reported directly to Marketing Director.

 

Here’s another one.

RIGHT

  • Lead team of 6 to manage all aspects of online and offline marketing for SingTel. Create integrated campaigns to meet new subscriber targets whilst maintaining profitable user acquisition costs.
  • Manage projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule.
  • Handle all facets of developing ATL, BTL, digital vehicles, NPP, Online Banners, eDMS, and SEM.

 

Clearly, the latter Work Experience example reads so much better than the former.

Why?

  • Again, the second Work Experience example highlighted specific traits. We know exactly what this marketing manager specialises in (integrated campaigns). We also know she is a team player.
  • We understand her exact marketing areas of focus: She’s experienced with ATL, BTL, digital vehicles, NPP, Online Banners, eDMS, and SEM.
  • Implied work experiences like attending meetings are omitted.

 

In contrast, the first Work Experience example reads like any other Marketing Manager candidate!

 

Achievements

Writing effective workscopes is important.

But Achievements are the X-factor that help you stand out from other Marketing Managers.

It is critical you write great Achievements.

How?

Take a look at this example.

RIGHT

Significant Highlights

  • Successfully captured 4,800 new mobile contract signups during 4 week integrated offline & online campaign. Worked with product teams to distill key new mobile contract benefits, built microsites and ran integrated campaigns across all channels (social, banners, eDM, print). Exceed KPIs by 18% whilst meeting all budget targets. Received commendation from senior management for excellent work.

 

Isn’t this an amazing feat?

This candidate’s workscope tells us she specialises in running integrated campaigns.

But this Achievements shows how she successfully executed an integrated offline & online campaign to drive business results.

As a recruiter, wouldn’t you invite this candidate for an interview?

Writing great Achievements are the secret sauce to a successful resume. As a Marketing Manager, what kinds of Marketing-related Achievements could you write?

  • Include projects which you have led and their resulting tangible business benefits. These benefits could be:
    • Viral nature of campaign (in # of shares)
    • Revenue / Traffic gain to client
    • Share of Voice garnered in media
    • Campaign Clicks
    • Local marketing awards
  • Tie your projects to business benefits. Hiring managers and employers want to see your results.
  • Include as many details as possible on the success of your projects. With the advent of online advertising and measurement software, there is plenty of emphasis these days on metrics from advertising campaigns. Effective metrics to capture include:
    • Traffic
    • Conversion rates
    • ROI
    • Revenues from marketing projects you spearheaded
  • One especially crucial area to talk about is your experience in optimising campaigns with the data that flows in.

 

Like marketers wondering which metrics to track, it is not uncommon for our clients to ask what Workscopes and Achievements to write in their CV. Space is scarce in a resume. What Achievements should you include? What Workscopes should you omit?

If you would like a second opinion, don’t hesitate to reach out! Just send us your CV, and we’ll get back to you!

 

Key Pointers Recruiters Look For In Marketing Manager CVs

You’ve learnt what it takes to write a successful Marketing Manager CV. But what exactly are some of the latest traits that recruiters looking out for?

We’ve poked around our network of recruiters and headhunters in Hong Kong. This is what we’ve learnt:

  • Your ability to win clients with excellent creative pitches.
  • Your experiences in working with multiple vendors and teams to deliver 360 degree marketing campaigns.
  • Your knowledge of online marketing tools and track record for optimising online campaigns based on data-driven marketing initiatives.
  • Your ability to track, analyse, synthesise and draw actionable insights from data.

If you have prior experience with these in-demand marketing skills, be sure to weave them into your resume!

 

Marketing Manager Free CV Feedback

Now you know how to write a great Marketing Manager CV, and what the latest hiring trends are. Why not try writing your own CV, using our Free Downloadable CV Templates?

If you’ve any questions, don’t hesitate to reach out. We’re here to help!

Before you start sending out applications, don’t forget to get a free CV Feedback Session with our team! We’ll give your CV a free review, before you start your job search!

 

Marketing Job Opportunities in Hong Kong

Finding a marketing manager role in Hong Kong might be tough. But it doesn’t have to be. You could:

  • Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
  • Alternatively, you can reach out to these headhunters in Hong Kong to learn about any vacancies they may be trying to fill out.

How to Score More Marketing Manager Job Interviews

 

How to Prepare for a Marketing Manager Job Interview

Managed to land a marketing job interview? Congratulations!

You’re just one step away from the job of your dreams!

Prepare for the job interview with our handy interview guides:

 

There you have it – an ultimate guide on how to write a stellar Marketing Manager CV, and how you could maximise your success of landing a role. Once again, don’t forget to send your CV to us for Free CV Feedback after you’ve written yours – a second opinion doesn’t hurt!

 

While you’re at it, don’t forget to check out our Cover Letter Samples, Templates & Tips, or download our Downloadable Free CV Templates to get started on your new CV.

 

All the best!

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